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    Categories Search Engine MarketingSearch Engine Optimization

Keywords, the Hidden Gem

Keywords are an important and beneficial aspect of any website. Keywords are like the hidden gem of the internet world, holding more power than most companies realize and providing an immense service to websites. They aren’t being utilized as fully as they should be, and here are a few reasons why these words shouldn’t be taken for granted when creating content and building your website.

Before you choose your keywords, you need to do some research. Find out what words are most popular for your type of business. What words produce the most traffic? What kind of words are your top competitors using? These are just a few things to consider when choosing the perfect keywords for your website.

You cannot begin to plan for a campaign unless you know which phrases you are targeting, and you cannot estimate costs and returns from SEO unless you first know who you’re competing against.

Should you choose to employ SerpHaus SEO we will identify targeted traffic through comprehensive keyword research enabling highly-targeted, relevant quality visitors to your website.

On the surface, keywords are important for your website’s search engine optimization, otherwise known as SEO. The more you incorporate into your website, especially specific ones, the more traffic is driven to your website. These words are directly correlated with search engine queries done by potential customers, and ultimately can lead them to your site. That can equal traffic and revenue. Long-form words will be considerably beneficial here, targeting a specific audience searching online for a less vague product or service. For example, while words such as “fishing” and “fishing equipment” will be beneficial for your tackle store website, using more specific and longer words will bring your website customers that are looking for something special they might not be able to find anywhere else. In this case, long-form words such as “inshore saltwater tackle” will boost your website up to the top of search engine results. Bringing you even more traffic and sales.

Keywords aren’t only beneficial for your organic marketing. These words can and should be optimized for your pay-per-click campaigns. You want to attract your customers in every way possible, and if you’re speaking their language through organic and paid marketing, you’re more likely to gain a higher click through rate.

There are several types of words you should include in your website, and each define the stages of a potential customer’s query. The first is navigational words. These are umbrella words; consumers searching for businesses and brands. This would include words such as “J.Crew” or “Publix.” Next are informational words. These are searches done by consumers asking questions, and satisfying their overall curiosity. Something such as “where can I buy slip on sneakers” and even “how do I sew a button.” Now we’re getting into words that will have a higher chance of bringing your company real business. Transactional words are used when a customer has decided to make a purchase. This would look something like, “subscribe to Vogue” or “floral print slip on sneakers.” They have already done their research and are ready to make a purchase. Commercial words are more vague, and are the most common words used. They cover very simple searches, like “ballet flats” or “pizzeria.” It’s important to incorporate various types of words into your website to make sure you attract consumers in all stages of their search queries.