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    Categories Local SEO

Wellington SEO a roadmap to success

So you are running a successful Wellington business. Congratulations! It’s so hard to start up a business, or even continue to successfully run a business in the current climate we live in in the United States. Wellington Business owners, especially small business owners are extremely hard workers and offer us services and goods that we wouldn’t otherwise be able to appreciate.

Running your business is no doubt very overwhelming. You have the finances, you manage your staff, keep up on the latest marketing techniques, all while perfecting your goods and services. You do everything to be sure you are helping your company be successful as it can be; but what if you are missing something?

That something might be SEO. If you aren’t already familiar with SEO, it is Search Engine Optimization. Search Engine Optimization is crucial to expand your business through your website. Think about all of the times you have searched for something on a search engine, let’s say, Google. Did you ever wonder exactly how Google knows what websites to present you with once you hit enter? Google isn’t magic, it is utilizing SEO, and so are those websites. Guess what, you can be doing it too.

Brainstorm what words and phrases best describe your company, and the products or services you offer. Whether you own a hair salon, a clothing store, a pet grooming business, or a quant café, you can utilize SEO. If you own a café, some words that come to mind might be “coffee,” “pastries,” or even “Wi-Fi.” Whatever words or phrases describe what you have to offer the community; in this case, Wellington. Then, dig deeper. Think about what you would search as a customer. Maybe you’re looking for a place that will custom make cakes for a birthday party, or even a shop that carries macaroons. Then you would use terms like “macaroons in Wellington” or “custom cakes in Wellington.” The better your keywords, the more likely your website is to pop up on someone’s search results, and if the keywords you selected are very good, the higher on the list you will become.

If you think this feels a little bit over your head, you are not alone. Even entrepreneurs that consider themselves tech savvy have trouble with the concepts of SEO. It’s not just the keywords that boost your SEO either; having a healthy website and well used social media pages show Google, or any other search engine, that your website is legitimate. Once they determine this, they are more likely to show your website on the user’s search results.

You don’t have to do this alone. You can turn to the professionals to guide you, and you need not look further than SerpHaus SEO.

SerpHaus is an expert in Wellington SEO, as well as other areas of expertise.  They can take your website, make sure it is secure and free of any security threats, make it as aesthetically pleasing as possible, and even buff up your social media pages. Once they do that, they will implement SEO into your website.

Why SerpHaus? SerpHaus has been providing Wellington SEO services for a number of years, and never has an unhappy customer. Let them take the load off of your shoulders so that you can rest easy as you watch your traffic and revenue climb to levels you never thought would be possible.