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    Categories Social MediaSocial Media Marketing

The Importance of Social Media for Your Small Business

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Social media marketing has different meanings for different people. Some people swear that it is the next big thing and a tool of immense potential that must be utilized. Others are not that impressed. To them, it is an over-hyped fad without conclusive proof of benefiting your business. However, the cynics of social media services are rapidly dwindling in number as more and more evidence to contradict them is unearthed every day. Let us put it this way; small businesses must have an active social media presence to succeed in today’s market.

Why should your business be on social media?

Everyone is hooked to the internet these days. We live in a golden era of technological advances that fits the entire world in the palm of our hands. Smartphone users have surpassed the number of PC users. So where do these users go for answering their queries and looking for products? To the internet, of course.

As a small business owner, connecting to your target market on a personal level is of paramount importance. The internet and social media provide business owners with the perfect platform to promote their brands, products, and services. With the ease of access and versatility of the popular social media platforms such as Facebook, Twitter, Instagram, Snapchat, YouTube and others, you can gain results that would have been unthinkable just a decade ago. For small businesses with human resources and capital constraints, social media services can be the asset used to compete in the big league.

Advantages of Social Media Services in Boca Raton

If your business is still a part of the shrinking minority still not using any social media services in Boca Raton, you should consider the following advantages to make up your mind.

  1. Social Media Activities Increase brand recognition:

The Social media networks are exciting new channels to advertise your message and content. Having an active presence on social media can introduce your brand to new customers and help you build stronger bonds with your existing clients. It is an easy way to draw attention to your products over several media and make your brand more recognizable to the people you are marketing to.

  1. Social media marketing inspires brand loyalty:

Every business in the market is trying to keep the attention of their customers fixed firmly on their products. Social media marketing is a comfortable way of instilling loyalty in your consumers. A study by Texas Tech University revealed that companies with social media presence enjoy more loyalty from their customers. Another study published by Convince & Convert suggest that 53% of Americans are more loyal to the brands they follow on social media than the ones they do not. Having an interactive social media marketing plan can help small businesses to use social media services to their advantage.

  1. Social Media Networks diverts business to your direction:

The beauty of SEO is that it can be used to target customers who are looking to buy products or services you sell. A social media post is like taking a beautiful photograph. You want your customers to see it and be enamored. However, you do not want to beg for attention. Social media services in Boca Raton can garner thousands of user engagement responses by putting out a well-placed advertisement or link. With social media services, you can increase your page visitor numbers manifolds in an instant. Moreover, the best part is, most of it is free and does not use up any of your resources. Therefore, you get a chance to multiply your click through rate with the least amount of effort.

All in all, small business owners cannot go wrong with choosing to be active with social media marketing. It is fun, exciting and helps you find opportunities to advertise that you would not have found otherwise. If you are still not on the bandwagon yet, hop on!

Christine :