The SEO Education You Wish Existed When You Started.
No theory. No recycled tactics. No hedging. Twelve years of doing the work, not just writing about it.
Most SEO education is written by people who read about SEO. This isn't that. Everything published here comes from direct
operational experience - a proprietary network built since 2014, thousands of client campaigns across every niche, and a
front-row seat to every major algorithm shift since 2014. If it's here, it's been tested. If it didn't hold up, it isn't here.
Most SEO education is written by people who read about SEO. This isn't that. Everything published here comes from direct operational experience - a proprietary network built since 2014, thousands of client campaigns across every niche, and a front-row seat to every major algorithm shift since 2012. If it's here, it's been tested. If it didn't hold up, it isn't here.
FREE RESOURCES
Deep-dive articles on the mechanics of search authority. No email required.
Ask any SEO forum how to judge a link and somebody will recite the rule within four minutes: the linking...
Every backlink audit guide on the internet runs the same play. Export your links, sort by DR, keep anything above...
On May 15, 2026, Google published something it had never published before. An official guide to optimizing for AI search...
Somebody sends me a domain to evaluate at least once a week. Nine times out of ten, the pitch leads...
Somewhere in your backlink history there’s a pile of links that used to point at your site and don’t anymore...
Every AI tracking tool on the market right now wants to sell you the same thing. A number. Your brand...
A new study found that emails sitting in your inbox can change which brands Google’s AI recommends to you. The...
The “10% exact match” rule people have been parroting since the mid-2010s is dead. So is the “branded anchors should...
A safer way to rank in 2026, built from real data and what actually moved rankings across thousands of orders...
THE PLAYBOOK SERIES
The SerpHaus Playbook Series - Coming Soon.
Documented systems and operational frameworks from 12 years of running one of the largest private authority networks in the industry. Each Playbook breaks down one topic in depth, built from real data and what actually moved rankings.