Search Engine Optimization, otherwise known as SEO, is an important asset for any website. It’s the tool used by companies to ensure their website is in the top list of results in search engines. When you are on the hunt for the perfect fishing equipment, a quick Google search will most likely return with links to Dick’s Sporting Goods, Cabela’s, Bass Pro Shops, and so on. But what about small businesses? Small businesses have the same technology at their fingertips, and with the help and expertise from SerpHaus SEO, your company or brand will turn up in these same search engine results.
What exactly is SEO and why does it work? SEO utilizes keywords that match with search terms typed into any search engine. Keywords are embedded into the pages of a company’s website, and when those keywords are searched, that company’s website will be yielded in the results. Seems simple enough, but where on the website do those search terms live? What if you’re not computer savvy? This is where we can help.
Why are SEO services important for small businesses? Big companies usually dominate the top results on search engines because of their vast team of web producers and equally large budget. That doesn’t mean that you, the small business, should give up! SEO isn’t about size anymore. SEO is about relevance of a website to the user doing the searching. Here are a few tips to consider when exploring SEO services as a small business.
Focus on your specialty. Sure, it’s easy to use a keyword for everything your company is capable of doing, but spending more time and resources on a specific skill you have as a company will be more beneficial in the long run. When a customer searches for whatever your specialty service might be, you’ll appear, in terms of search engine results, as the best in that field.
Keywords like “paint store” are helpful, but utilizing long-tail keywords will boost your search engine visibility. Instead of “paint store”, use “paint store with all-natural products” or “vegan paint store.” Searching for paint will yield significant results, but searching for vegan paint will narrow down the results, which will include your website.
Take advantage of your local market. Yes, appearing in search results on a national scale is great, but what about your local audience? If you’re the best company or brand within the greater Philadelphia area, you have more of a chance of appearing at the top of search results than a national franchise.
Connect with your loyal followers. An amped up social media presence will skyrocket your company to the top of search result pages. Engage with your customers, get to know them, and position yourself as a company who cares about their customers.
Before focusing on increasing your SEO, streamline your business listings. Do you have other websites or social media pages? Listings on websites such as Yellow Pages? Be sure to claim all of your listings and pages and check that they all share the correct business information so you can make the most of your SEO services.
If you need more information about Small Business SEO Services complete the form below or call us at (561) 922-8613.